Is there a future for the auto industry? Re-engineer the whole scene.
December 10, 2008

The auto industry can not survive in its present form, that’s clear. Wanna torture yourself with the recollection of its main features: the quality (poor), effectiveness (low), competitiveness (weak), brand preception (no comment), or frugality (don’t even mention it)? Rather not.

Aggravated with the chronic disease called deteriorating dependency ratio, and you have a deadly cocktail. When taxpayers’ money is about to pour in, it is high time to have a look, what is that value that should be safeguarded, and what features can be cut down under the terms of cost control. We don’t have to look for dissillusioned voices with headlight, economics pundits overwhelmingly say: it’s been screwed for good, stop building cars. To come up with history and pride? Come on, this movie is screened in another theatre. Forget about all those “oh, but we have so many more ideas about how to fix this” – profits will not come back. There is one single value that is worth keeping: the jobs. But keeping up a loss-making industry to keep jobs is the habit of the communist systems, you will not want to go this way. And in mass production, the U.S. will not be in the black ever again. Period.

Not until workers actually work in the factories, and are not substituted in 100% by robots. Then again, what about the jobs?

So, is there a way to keep a big part of the jobs in or around this industry AND not making massive losses?

How do you like this: re-engineer the whole scene. Forget the old wisdoms of car making, and build an ecosystem open for innovation that is worthy to the 21st century, and try to keep jobs in a flexible, competitive industry.

And here is a step-by-step guide how this can happen: